Betty Hageman Graphic Design volunteered to donate design services for the annual Society for Technical Communications Awards Competition announcement poster. The theme was Beyond Excellence, and Betty used the metaphor of a pole vaulter reaching the apogee of his high jump. Juxtaposing a photo of the vaulter, a black hole diagram with flaming particle jet, and an enlarged thumbprint image, Betty created an illustration suggesting the concepts of achievement, energy, velocity, and individual creativity.