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This inaugural year report was produced for the new Seattle Economic Development Commission. The Commission was formed in 2013 to provide expertise outside government to inform the City’s economic decision-making and help in the execution of major initiatives essential to successful long-term economic development. The initial charge was to establish a strong vision that advances the economic vitality in Seattle, encouraging innovation and supporting business formation, retention and expansion. Betty Hageman provided creative design and layout, and the two publications received an Excellence Award from the Society for Technical Communications.
Betty Hageman worked with the City of Redmond Planning and Community Development Environment Team to develop a creative design concept for this suite of public outreach materials. With no program brand identity in existence, the City wanted to introduce this program (Walk, Bike, Carpool and Bus to School!) proactively addressing community concerns, reduce traffic and achieve maximum participation by local schools, students and their families, and neighborhood residents. After careful discussion, Betty recommended an appropriate visual tone and style for the project, and designed a new logo based on the intended target audiences and their interests. She researched and selected a package of online stock illustrations for purchase, and reworked them extensively to convey SchoolPool’s unique message.
The King County Department of Community and Health Services builds equitable opportunities for all residents to succeed, especially the most vulnerable. This 2013 annual report provides funders, partners and elected officials with a progress update as they welcome new leaders and work toward their mission to fulfill King County’s commitment to equity and social justice. Betty Hageman provided creative concept and strategic design for this 24-page report, which won a 2015 national Clarion Award from the Association for Women in Communications.